Survey of hookah industry marketers

We (Hookah Battle) decided to create our own calculator for automatic analysis the effectiveness of marketing campaigns and actions for manufacturers.

Since we regularly communicate with marketers from various countries, it seemed interesting to us to conduct a survey on some issues.

To everyone who participates in the survey, we will provide our calculator file, as well as invite you to a closed hookah party on a ship in St. Petersburg «11 years of Hookah Battle» (August 31, 2022)

A list of questions:

1. Do you agree that in your country, every 5th person from among the adult audience smokes a hookah at least once a month (on their own initiative or at the invitation of friends)? If not, please state your number/guess.

2. Let’s take an average home hookah lover, do you agree with the statement that such a person smokes 2 hookahs a week on average? If not, please state your number/guess.

3. Let’s take an average hookah lounge visitor, do you agree with the statement that such a person visits a hookah lounge 2 times a week? If not, please state your number/guess.

4. Let’s take the average subscribers of popular hookah bloggers / communities in your country, do you think that the majority of subscribers are those who smoke hookah at home or those who smoke in hookah lounges or equally? 

5. Do you agree that all the audience useful for a hookah brand can be divided into the following types:

— Hookah Lounge Owner/Manager/Hookah Chef

— Hookah/tobacco store owner/manager/purchasing manager

— Ordinary employees of the hookah lounge

— Ordinary employees of a hookah store

— Hookah lover who smokes at home

— Hookah lover who smokes in the hookah lounge

— Member of the hookah community, subscriber of the hookah blogger / community

— Non-targeted (in relation to the hookah) any kind of adult audience 

5. A hookah lover saw your brand logo (or its mention in the text) online (1 view) or saw your brand logo at a hookah exhibition (just saw it, without any additional interactions). If you rate this event (as a brand integration) as 1 point, how many points would you give to the following events:

— ___points 1 Watch brand promotional video for more than 10 seconds

— ___points 1 Viewing (more than 1 minute) a positive video review (from some blogger) of your product

— ___points 1 person received branded merch

— ____ points 1 person tasted the product at a linear tasting (hookahs in a row, for example, at an exhibition)

— ___points 1 person smoked (30-60 min) the product in a solo (for example, in a hookah lounge) or received a sample of the product for home review

— ___points 1 person subscribed to one of the brand’s social media pages

— ___points You have received this person’s contacts and can interact with them

— ___points 1 person completed a 2 hour lecture / training presentation on how to use the product 

— ___points 1 person bought your product at retail

— ___points 1 person/company bought your product in a wholesale for business use