On February 5, Dubai hosted the annual Hookah Battle Middle East Cup 2026, bringing together 11 teams from 7 countries. The tournament attracted talented participants who demonstrated their skills, creativity, and passion for hookah culture.One of the main tasks of the competition was to present your own mix, which had to be based on lemon and mint – a classic combination that requires a precise balance of flavors and an…

A new flavor from the Northern!Green Mile – explosive cocktail made from freshly squeezed orange juice, intertwined with slices of sweet kiwi and notes of invigorating absinthe aftertaste. Bold, bright, with a touch of madness. And a new flavor from HYPREME!ICE CREAM – Milky tenderness, pleasant sweetness and coolness in one bottle. It’s what you need when half the country is sweltering in the summer heat.

A new flavor from HypremeGooseberry – “bright and juicy aroma with a mild sourness. It reminds of a warm summer and berries that have just been plucked from the bush.” And the news from Bonche, the brand has added a new packaging to their line – Notes, and it is now available in a 60g package.

And here are the first brands that announced new flavors this year.Two new flavors from PunkAsian pear – Chinese pear with spices. Tsunami – mango, guava, banana and papaya. And the new flavor from Hypreme has already gone on sale.Red grapes – sweet and tart. rich taste of ripe red grapes with a distant sourness in the aftertaste

It became known that the Krasnodar brand Hooligan has a new flavor.911 – Tart-fragrant-spicy-spicy-confectionery taste of a combination of hot pepper and dark chocolate. As well as two more promised flavors from Hypreme created using cold fermentation technology on alcohol.JAKU – Notes: Japanese gin, citrus, spices, freshnessFROIG – Notes: Scotch whiskey, peat, tropics, flowers, sea

New flavors from SAPPHIRE CROWNBlueberry Granola – oatmeal with blueberries. Oatmeal with milk and sweet blueberries. Go Bananas! – banana flavor. A natural banana with a characteristic and pleasant sweetness. Novosibirsk brand Hypreme has introduced a separate line of non-aromatics called SpecialThe first of three new flavors created using cold fermentation technology on alcohol is called VULIN.VULIN – flavor rich in shades, fermented on 16—year-old LAGAVULIN Scotch whiskey. Scotch whiskey,…

Two new flavors announced by the brand Hypreme:Sour passion fruit — “I didn’t get on vacation in the summer because I was plowing. At least I will please myself with a glass of sparkling wine, and a new taste will add tropical motifs and a little positivity to me.” “Not like everyone else… Bright sour passion fruit with a rich natural tropical taste”Orange — “I found a noble citrus in…

A couple of days before the New Year, HYPREME has announced a new flavor.Tarragon – This is a creative direction that will perfectly complement your mixes. It goes well with berries and lemonades. As they say, 2 years have passed since the first test of this flavor and before the release.The brand first appeared in 2018 under the name Hype, but later, after various information guides, the product was renamed Hypreme.…