Upsells in the hookah menu? Your options for additional sales

Greetings to all owners and managers of shisha lounges!

Today I would like to discuss the topic “UPSELLS IN THE HOOKAH MENU?”. But first, let’s figure out what an upsell is?

Upsell — It is a sales technique that helps convince your guest to buy a more expensive product or service and get additional benefits. Upselling in the hookah menu is a powerful tool for increasing revenue and improving customer experience. Guests are willing to pay more if they feel there is real value in the offer.

How can upsell be useful for a hookah establishment?

Increase in average check.
 The guest buys a more expensive product, and due to this the average bill increases. As a result, the business increases profits without additional investments in marketing.

Understand the needs of the target audience.
 Upselling often involves long-term interaction with the buyer, so it is important to monitor the needs of your guests and offer the best options in a timely manner.

Build trusting relationships with guests.
  When a lounge offers the best value to its customers and meets their needs, it is investing in customer relationships. A person is more likely to return for new purchases or recommend such an establishment to friends.

  Let’s look at the key points of upsells that’s why we’re applying in hookah longues:

Different categories of hookahs depending on tobacco.
 Sell ​​more premium tobacco options or industry innovations that offer unique flavors. This attracts the attention of customers who strive for the best.

Hookah customization.
Give your guest the opportunity to improve their hookah according to their preferences: choice of liquid in the flask, fruit bowls, frozen capsules for cooling. You can also add signature hookah cocktails here. All this adds value to the hookah and makes the product unique.

Discount for purchasing more hookahs.
Offer your guests discounts for purchasing multiple hookahs. This helps to encourage greater spending while still ensuring a benefit.

Mage Hookah Lounge

JohnCalliano Lounge

  However, upsell also has its drawbacks. The process requires training of staff, and success may not come immediately. It is also important to avoid hasty decisions that may scare off the guest.

In conclusion, hookah menu upsells can significantly increase sales if you correctly consider the needs of your visitors and provide them with quality offers. The main thing is trust and understanding what exactly the guest is interested in.

Here is what I would like ask you to do in the comments section (business discussion):

•  1. Please write what upselling methods you use in your establishment and which of them bring in the most profit.

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31st January 2025 14:00 UTC time the author of the highest rated comment will receive:

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