Кальянные коктейли – как это сделать? Стоит ли внедрять? Расскажите о Вашем опыте.

What is your opinion on hookah cocktails?
Hookah cocktails are a creative and appealing idea, but if the purpose and execution are not properly managed, they can have negative effects on the tobacco industry and the art of mixology. Many customers still do not know the difference between high-quality tobacco and artificial flavors, and they trust us as providers of these services. Therefore, we must be careful that the experience we offer to customers reflects the true quality of the hookah and tobacco, not just a superficial display.

How can such items be properly incorporated into the menu? Can every establishment add these items?
There are many ways to attract customers, but if someone wants to include hookah cocktails on their menu, they should consider the following points:

Proper hookah design: A hookah must be designed to allow easy arrangement of fruits, preferably made of glass to provide better visibility. This design enhances the customer experience, making them enjoy the presentation and feel more satisfied with paying a higher price and returning again.
Understanding the target customer: Many of those who seek such hookahs are not true enthusiasts of hookah and nicotine. These individuals are more interested in being seen at a restaurant or enjoying flavored smoke. It is not difficult to satisfy these customers, and special services such as placing a vape inside the fruit or using creative garnishes and decorations for the hookah can be offered. This gives the customer a sense of purchasing something unique and special.
Focus on garnishes and decor: The hookah garnishes and decor should be designed in a way that enhances the customer’s visual experience, making them feel they have paid for something extraordinary.
Beauty and grandeur have always been attractive to people, and for this reason, menu-writing culture and education help maintain balance in all aspects.
Just as we have hookah styles with Russian, German, American, Turkish, Iranian, and Arabic flavors, we also reach classic flavors. Each style and country has its own fanbase, and these cocktails should be placed in the signature section of the menu, so people know that these hookahs reflect the creativity and signature garnishes and decor of the establishment.

This work is appealing when the establishment has the necessary equipment and skilled personnel for preparation and execution, and geographically, the customers have the purchasing power for this art.
If there is no sufficient staff, specialists, space, or facilities, the hygiene of the hookahs and customers will be at risk. This is an attractive idea that I have personally experienced, and I hope it is applied within the HoReCa industry. Additionally, it is crucial that proper education and professional training for this industry be taught in all universities and educational institutions.

Conclusion:
While hookah cocktails can add attractiveness and variety to a hookah menu, these services should not overshadow the quality of the hookah and tobacco. The main goal should be to introduce and strengthen the art of mixology and the quality of tobacco, rather than merely a superficial display. At the same time, to satisfy customers who are looking for visual and unique experiences, creative methods and appropriate design should be utilized.

Раньше не любил кальянные коктейли и фруктовые чаши. Ну по первости конечно все баловались и на грейпе делали, на банане, яблоке. В колбе всякую всячину насыпать и наливать. Но потом приходит осознание, что все это мусор и можно так курить.
Но, то, что делают сейчас в заведениях — это нечто. Авторские кальяны вышли на новый уровень и теперь это не просто кальянчик — это теперь реально произведения искусства