This is not just an article about hookah tobacco. This is an international competition for industry representatives and hookah lovers.

Try BLUR MOS, test it during a full session, and leave an honest review in the comments. Among the participants who have fulfilled all the conditions of the competition, the winner will be randomly selected.

The main prize is the opportunity to travel to Russia, attend the JohnCalliano Award exhibition and visit the BLUR MOS factory to personally see how the product is created, meet the team and learn more about production.

The main condition of participation: really try BLUR MOS first and only then share your opinion.

International Review Contest BLUR MOS

To participate, you need to follow a few simple steps.

1. Try BLUR MOS. Choose one or more flavors and have a full session.
2. Pay attention to the behavior of the product.
3. Leave a free-form review in the comments section below this article. The review should be based on your personal experience.

What is BLUR MOS?

BLUR MOS is a Russian hookah tobacco that focuses not only on the brightness of the taste, but also on the behavior of the product throughout the session.

The brand concept is based on three main qualities:

• stable taste;
• comfortable work with heat;
• predictable behavior in the bowl.

The official BLUR MOS website describes the product as tobacco, which gives hookah makers the “right to make mistakes.” The flavors are created from combinations of European, Japanese and American aromatic components, so that the flavor should be revealed gradually, and not disappear after a bright start.

BLUR MOS is positioned not only as a professional product for hookah makers. It is also designed for ordinary hookah lovers who want to spend a quiet evening, watch a movie, play or chat with friends without collecting a new bowl in a short time.

How does BLUR MOS differ from other tobaccos?

The brand’s team focuses on several product characteristics.

Stable taste

BLUR MOS flavors use several aromatic ingredients. Their task is to open up consistently and maintain saturation at a distance.

Instead of the scenario of “very bright for the first 15-20 minutes, and then a sharp decline”, the taste should remain even throughout most of the session.

After reviewing the product line, the HookahBattle team noted the comfortable texture, stable aromatics and mild medium strength of the product.

Calmer reaction to overheating

According to the manufacturer, when the temperature is too high, BLUR MOS should not immediately turn into pronounced bitterness. The taste may become quieter or, as the masters say, “close”, but after reducing the heat it is able to recover.

This is especially important.:

• for loaded hookah bars;
• for beginners;
• for home smoking;
• for long sessions, during which you do not want to constantly monitor the coals.

This does not mean that tobacco cannot be overheated. Any product requires a proper bowl and temperature control. However, BLUR MOS was designed to make the consequences of a small mistake less critical.

Long-term work

According to the BLUR MOS team, the product can maintain its working properties for up to three hours, whereas a standard hookah session often takes about 40-50 minutes.

The actual result will depend on the bowl, the scoring, the amount of tobacco, the source of heat, and the intensity of smoking. That is why not only advertising statements are important to the brand, but also real user reviews from different countries.

30 days to prepare the product

The manufacturer claims that BLUR MOS undergoes a 30-day aging period. This time is necessary so that the components combine better, and the flavor is distributed more evenly over the raw materials.

This approach reflects the general philosophy of the brand: not to rush the product for a quick release, but to achieve a stable result in the bowl.

BLUR MOS has already passed a large-scale blind test

Prior to the launch of the international competition, BLUR MOS, together with HookahBattle, organized a large-scale challenge for Russian hookah establishments.

The participants conducted a blind test: they compared BLUR MOS with two tobaccos from other manufacturers, not knowing which brand is in each bowl.

Three key stages were evaluated:

1. taste at the beginning of the session;
2. tobacco behavior after intentional overheating;
3. preservation of taste after one hour of smoking.

The establishments had to show the preparation of the bowls, the entire testing process and the honest final conclusion of the team.

According to the organizers, the product was tested in 80 establishments across Russia, and about 80% of the reviews received were positive, including with a pronounced WOW effect.

This was a serious step for the new brand. BLUR MOS handed over the product to a large professional focus group and agreed to a blind comparison with competitors. The participants did not evaluate the name, packaging, or marketing, but rather what was happening directly in the bowl.

Now the brand wants to expand the geography of feedback and get the opinion of an international audience.

Who is responsible for the tastes of BLUR MOS

The development of flavors and the technological part of BLUR MOS is led by Artem Yablokov, a specialist with extensive experience in the vaping industry.

A flavorist is a person who creates aromatic compositions: selects the ingredients, determines their proportions, and checks how the taste unfolds in the finished product.

The experience of the vaping industry is important for BLUR MOS, because this area has been working for a long time with complex multicomponent combinations, gradual disclosure of flavors and fine-tuning of flavors.

In industry materials, Artem Yablokov is mentioned as the chief technologist of VLIQ, who has repeatedly won prizes in the Mixology competition at the Vape Club Show.

In BLUR MOS, this expertise has been transferred to the hookah format. The task is not just to create a recognizable fragrance from a jar, but to ensure that the composition works stably under the influence of heat.

What flavors are worth trying?

The main line includes fruit, berry, fresh, filling and dessert directions.

Notable positions include:

• Banana Milk is a creamy banana profile that the HookahBattle team called one of the most successful flavors of the line.;
• Sakura Peach – cherry blossom with rounded peach sweetness;
• Blue Pear – a pear with sourness, black currant and a slight rum tint;
• Cherry, Blackberry & Rhubarb – rich cherries complemented by the sourness of rhubarb and the depth of blackberries;
• Double Milk – mild taste of melted milk with creamy foam and peanut flavor;
• Prune, Tobacco & Nuts – a warmer and deeper profile with prunes, tobacco and nutty notes;
• Pink Grapefruit is a bright citrus fruit with a characteristic bitterness of grapefruit peel;
• Tropical Smoothie is a creamy tropical composition with gradual opening.

In total, our review (by the HookahBattle team) presents 20 flavors of BLUR MOS.

Try it, test it, and write a comment. And perhaps it is your feedback that will lead you to the BLUR MOS factory and the JohnCalliano Award exhibition.